How to improve your copywriting skills

I was recently asked to run a ‘lunch and learn’ session on copywriting for a…

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My parents are ‘sometimes’ right

As most parents like to do, mine sometimes give advice. And as a daughter who…

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Building relationships: it’s nice to be nice

I’ve long believed that a vital element of successful marketing is forming connections, nurturing relationships…

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Bringing heart to your story

The number of marketing messages people are exposed to on a daily basis can be…

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Time for summer

It’s the start of the summer holidays. Which, for many parents, means more time spent…

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Do blogs matter?

It’s 2022. Since lockdowns ended and we all jumped back on the work/life treadmill it…

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Pivot!

Sometimes, my marketing and communications planning discussions with clients can throw unexpected light on potential…

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What we say

Take a moment to think about all those times in your life when something has…

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What do you want to achieve?

I’ve just returned from a lovely weekend away with friends in Norfolk. The sun was…

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Wonderful woods

I know I’ve been very fortunate but, throughout my career, I have been lucky enough…

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