It’s 2022. Since lockdowns ended and we all jumped back on the work/life treadmill it feels a little like we’re experiencing social media and technology overwhelm. So, are blogs for businesses still worth focusing on?
It’s undeniable that people still read and rely on blogs. And there’s massive business benefits for using them on your website. Engaging blog posts can help to grow your web traffic and develop your audience – plus they’re a great way to tell your story.
Building a relationship
Sorry for the analogy, but creating a blog post is a little like dating! You’re trying to express who you are in a compelling way. Ultimately you’re wanting to attract somebody that you want to form a lasting relationship with. You’re not in it for a short-term fling, instead you are seeking to establish a long-term rapport.
Blogs allow you to share your interests and expertise in a way that’s informal, engaging and personal. They’re designed to capture people’s attention, gain a strong emotional attachment, and help form a sense of togetherness.
Gaining authority and trust
Nothing beats gaining a good reputation for your organisation. Blogging helps share your perspective in a way that builds familiarity, trust and credibility. It gets to the heart of who you are, what you’re good at, and how you can help. The best business blogs provide useful information and share knowledge with their readers. If you create informative articles for your audience, it’ll establish you as the go-to authority on the subject.
Helping you to be found
How often do you update or add pages to your company website? Probably not that often. Blogging is a powerful tool for gaining visibility for your brand. Internet search engines love the relevant content that can be found in a good piece of writing. Each new blog is one more opportunity for you to show up on the search engine results page and get visitors to your website.
Blogging also helps you get discovered on social media. Each new article offers an opportunity to share fresh content on social media and encourage click-throughs to your website.
Cost-effective communication
Blogs allow you to be your own media outlet. They provide a chance for businesses to share their thoughts, news, stories and updates from a personal perspective – highlighting what you’re up to and what you care about.
Don’t forget…
Take time to write your posts. Blogs shouldn’t just be a collection of keywords. It’s only by offering your reader something valuable and unique that your blog will be successful.
Remember to add a call-to-action to every blog post too. So here’s mine! Want a bit of help with your company blogs? Get in touch to see how I can help.
